A SIGNATURE BOOK THAT REVEALS HOW BEAUTY IS BORN WHERE STRUCTURE AND IMAGINATION MEET.


Design is not decoration - it's translation


A SIGNATURE BOOK THAT REVEALS HOW BEAUTY IS BORN WHERE STRUCTURE AND IMAGINATION MEET.


Design is not decoration - it's translation

Launching April 12th, 2026
The Chancery Rosewood, London

Launching April 12th, 2026 · The Chancery Rosewood, London

124 Days 13 Hours 37 Minutes 00 Seconds

For those who design
not just what people see, but what they feel.

There comes a point in a designer’s life when flowers stop being mere decorations and become a language. A moment when every petal, line, color and detail is no longer a question of taste, but an intentional decision. This book was inspired by this kind of a transformative experience.


As floral scenographer, Tomas De Bruyne has spent decades shaping the atmosphere for celebrations and events in spaces around the world. Along the journey, he discovered that beauty is a living structure – with rhythm, hierarchy, and intelligence behind it and the principles of design, harmony, balance, tension, rhythm, contrast, and connection can be translated into experiences people remember forever!


Within the pages of this book, he reveals that structure. Not with formulas to copy, but with insight into a way of thinking. Yet it is not only about flowers. It is created for all those who design what other people only feel! Event designers, planners, floral designers, hoteliers, architects, and creators of spaces will find inspiration in this book as it invites them to see design through the eyes of a floral architect who works with an ephemeral medium to create lasting emotions.


Welcome to The Art of Design. A journey into Beauty!




There comes a moment when flowers stop being decoration
and become a language —
where every line, color, and detail becomes intentional.

This book was born from that moment.

After decades shaping atmospheres around the world, Tomas De Bruyne discovered that beauty has its own structure — rhythm, tension, balance, contrast, connection — a living architecture that shapes what people feel and remember.

In these pages, he reveals that inner structure.
Not through formulas, but through a way of seeing.

This book is not only for floral designers.
It is for anyone who designs what others only feel —
event planners, creators of spaces, hoteliers, architects.

Welcome to The Art of Design.
A journey into Beauty.




Pre-Orders for the First Edition are now open.

Concept

Tomas De Bruyne

Pelckmans Publishers

Graphic Design

Oeyenenwinters

Photography

Alex Mateiu,with additional contributors

Editing

Diana Toma

Publisher

Pelckmans Publishers

Concept

Concept

Tomas De Bruyne

Pelckmans Publishers

Graphic

Design

Graphic

Design

Oeyenenwinters

Photography

Photography

Alex Matiue

and additional contributors

Editing

Editing

Diana Toma

Publisher

Publisher

Pelckmans Publishers

The Art of Design
The Art of Design
The Art of Design

HOME — “Personal Intro"

HOME
“ Personal Intro”

For years, people have asked how I design —
how atmospheres are born, how flow appears, how beauty becomes inevitable.
This book offers only a glimpse.

A look behind the scenes at the quiet decisions, awareness,
and inner structure that shape every experience I create.

It reveals that structure —
quietly, precisely, elegantly.

It is written for those who design beyond aesthetics —
for those who design resonance.

• Decades of global creative insight distilled into one source of inspiration
• The unseen architecture behind beauty
• Insights for planners, designers, architects, and cultural creatives
• Tools, principles, and lived experience brought together in one volume

The Art of Design
The Art of Design
The Art of Design

THE STORY — “Why This Book Exists”

THE STORY
“Why This Book Exists”

Every design begins as an emotion, translated into form.
The Art of Design unveils how structure, proportion, and presence shape not only what we see ; but what we feel.

It’s an invitation to pause. To remember that true luxury is not possession ; it’s presence.

WHO THIS BOOK IS FOR:

• Event planners
• Wedding designers
• Creative directors
• Architects and space-shapers
• Students seeking structure
• Visual storytellers

THE BOOK — “Seven Openings. One Awakening".

THE BOOK

“Seven Openings. One Awakening".

THE BOOK

Seven Openings.

One Awakening.

Seven chapters.
One epilogue.

Not instruction. Invitation.

Together, they trace the journey of creation —
from the first impulse of thought
to the final echo of meaning.

Each chapter is a state of being —
a shift from seeing to sensing,
from doing to becoming.

They reveal that beauty is never coincidence.
It’s alignment —
between structure and imagination,
between mind, matter, and the moment.

These are not pages to consume.
They are thresholds to enter.

Seven chapters.
One epilogue.

Not instruction. Invitation.

Together, they trace the journey of creation —
from the first impulse of thought
to the final echo of meaning.

Each chapter is a state of being —
a shift from seeing to sensing,
from doing to becoming.

They reveal that beauty is never coincidence.
It’s alignment —
between structure and imagination,
between mind, matter, and the moment.

These are not pages to consume.
They are thresholds to enter.

Seven chapters.
One epilogue.

Not instruction. Invitation.

Together, they trace the journey of creation —
from the first impulse of thought
to the final echo of meaning.

Each chapter is a state of being —
a shift from seeing to sensing,
from doing to becoming.

They reveal that beauty is never coincidence.
It’s alignment —
between structure and imagination,
between mind, matter, and the moment.

These are not pages to consume.
They are thresholds to enter.

1. The Mental Universe

“Design is not decoration — it is translation.”

2. The State of Flow

“Fall in love with the process, and beauty will follow.”

3. The Art of Imagination

“If you obey all the rules, you miss all the magic.”

4. The Art of Unlearning

“The secret ingredient is always intention.”

5. The Art of Structure

“Beauty is born where structure and imagination meet.”

6. The Emotional Blueprint

“We don’t design for the eye — we design for the heart that remembers.”

7. Legacy & the Invisible Thread

“Moments pass, but meaning remains.”

A book that reveals itself only to those ready to see.

A book that reveals itself only to those ready to see.

This book is the culmination of twenty-five years shaping atmospheres, designing meaning, and teaching creators across the world.

It distills the unseen structures behind beauty — the mental universe, flow, imagination, authenticity, structure, emotion and legacy.

It is not a manual. It is a mirror.

This book is the culmination of twenty-five years shaping atmospheres, designing meaning, and teaching creators across the world.

It distills the unseen structures behind beauty — the mental universe, flow, imagination, authenticity, structure, emotion and legacy.

It is not a manual. It is a mirror.

Worldwide shipping - Secure payment - Ships April 2026

The Art of Design
The Art of Design
The Art of Design

TESTIMONIALS — “Voices of the Industry”

TESTIMONIALS
“Voices of the Industry”

Voices from those who’ve experienced the art of Tomas De Bruyne.

“Tomas builds large-scale floral masterpieces. He is a true philosopher who tells his story through flowers.” — Colin Cowie, Bal Harbour Magazine


“Where art, emotion, and precision merge — Tomas redefines luxury.” — Leopold Cavali, Visionnaire

Three cities.
Three moments.
One awakening.

The journey of The Art of Design unfolds in three acts ,
a first spark in Istanbul, a quiet shimmer in Milan, and its full revelation in London.

Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.

ISTANBUL — "WHERE IT ALL BEGINS"

Table Design Exhibition · December 2025 In collaboration with Meltem Tepeler of KM Events

It begins where relationships and ideas meet. At the Table Design Exhibition in Istanbul, the first public announcement of The Art of Design will be shared during Tomas’s panel on Sustainable Success Through Connection. This moment marks more than a reveal ; it is a declaration that beauty becomes meaningful when creators, suppliers, and partners uplift one another. A spark. A beginning. A doorway opening.

Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.

MILAN — "THE PRELUDE"

Tiffany & Co. Flagship Store · March 2026 In cooperation with International Event Planner Diana Da Ros

In the heart of Milan’s luxury district, the world will encounter the book for the first time ; not in its final form, but as a Luxury Edition Book, presented inside the iconic Tiffany & Co. flagship.

This pre-launch celebrates a rare meeting of worlds:
the craftsmanship of fine jewelry and the emotional architecture of floral design.

ON INVITATION ONLY

Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.
Three cities. Three moments. One awakening.

LONDON — “THE UNVEILING”

The Chancery Rosewood · April 13, 2026 · RSVP Symposium

In collaboration with RSVP and International Event Planner Nadia Duran

Here, surrounded by Tomas’s floral scenography, the Signature Edition Book will be introduced to an international audience of planners, creators, and visionaries.

This is more than a book launch. It is a moment where philosophy becomes experience. Where structure meets imagination ; and beauty reveals its meaning.

A crescendo - A revelation - A night that will be remembered.

ON INVITATION ONLY

The Art of Design
The Art of Design
The Art of Design

ABOUT THE PUBLISHER — PELCKMANS UITGEVERS

ABOUT THE PUBLISHER

The Art of Design is published by Pelckmans Uitgevers, one of Belgium’s leading publishing houses known for cultivating ideas that inspire and refine.

With a legacy of innovation and cultural impact, Pelckmans brings forward works that shape awareness and elevate the creative mind.

This collaboration reflects a shared belief: that beauty, when expressed through thought and form, becomes timeless.

The Art of Design
The Art of Design
The Art of Design

PRE-ORDER — “Own the Experience”

PRE-ORDER
“Own the Experience”

The Art of Design is more than a book — it’s a journey through structure, emotion, and timeless creation.

Created for those who design not what people see, but what they feel, this beautifully bound hardcover distills over two decades of insight into one timeless volume.

Printed with exceptional care and refined detail, it invites you to explore the invisible architecture of beauty — and to see design as an act of meaning, not decoration.

Reserve your copy now for €80

GET YOUR COPY NOW — PRE-ORDER HERE.

DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper, and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments, or meaning — this book was written for you.

GET YOUR COPY NOW — PRE-ORDER HERE.

DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper, and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments, or meaning — this book was written for you.

GET YOUR COPY NOW — PRE-ORDER HERE.

DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper, and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments, or meaning — this book was written for you.

Limited Collector’s Edition

For collectors:

An ultra-limited edition will be released separately ; hand-signed, foiled, and linen-bound as a refined art object.

This is not part of the Signature Edition.

For collectors:

An ultra-limited Luxury edition will be released separately ; hand-signed, foiled, and linen-bound as a refined art object.

This is not part of the Signature Edition.

When will my book arrive?

The First Edition will begin shipping in April 2026, aligned with the international launch of The Art of Design: The Floral Poet.

Do you ship worldwide?

Yes. We ship globally, with secure delivery options to these 3 major regions : US, EUROPE and ASIA

What is included in the First Edition?

A 300+ page hardcover book crafted with refined materials, premium printing, and a clean, intentional layout. This edition reflects the design philosophy of clarity, calm, and structure that defines the book.

When will my book arrive?

The First Edition will begin shipping in April 2026, aligned with the international launch of The Art of Design: The Floral Poet.

Do you ship worldwide?

Yes. We ship globally, with secure delivery options to these 3 major regions : US, EUROPE and ASIA

What is included in the First Edition?

A 300+ page hardcover book crafted with refined materials, premium printing, and a clean, intentional layout. This edition reflects the design philosophy of clarity, calm, and structure that defines the book.

When will my book arrive?

The First Edition will begin shipping in April 2026, aligned with the international launch of The Art of Design: The Floral Poet.

Do you ship worldwide?

Yes. We ship globally, with secure delivery options to these 3 major regions : US, EUROPE and ASIA

What is included in the First Edition?

A 300+ page hardcover book crafted with refined materials, premium printing, and a clean, intentional layout. This edition reflects the design philosophy of clarity, calm, and structure that defines the book.

Will there be a Luxury Edition?

Yes. A very limited Luxury Edition will be released separately. It will be a collector’s object with exclusive materials, unique finishing, and an elevated tactile experience. Pre-ordering the First Edition gives you priority access once the Luxury Edition is announced.

What is the difference between the First Edition and the Luxury Edition?

The First Edition is the signature hardcover designed for wide distribution. The Luxury Edition is an exclusive, ultra-limited collector’s version intended for those who appreciate rare objects and artisanal craftsmanship. More details will be announced to First Edition buyers first.

Can I use this book for educational purposes?

Yes. Many educators, academies, and creative institutes incorporate Tomas’s design framework into courses and workshops. For institutional use, bulk ordering is recommended.

Will there be a Luxury Edition?

Yes. A very limited Luxury Edition will be released separately. It will be a collector’s object with exclusive materials, unique finishing, and an elevated tactile experience. Pre-ordering the First Edition gives you priority access once the Luxury Edition is announced.

What is the difference between the First Edition and the Luxury Edition?

The First Edition is the signature hardcover designed for wide distribution. The Luxury Edition is an exclusive, ultra-limited collector’s version intended for those who appreciate rare objects and artisanal craftsmanship. More details will be announced to First Edition buyers first.

Can I use this book for educational purposes?

Yes. Many educators, academies, and creative institutes incorporate Tomas’s design framework into courses and workshops. For institutional use, bulk ordering is recommended.

Will there be a Luxury Edition?

Yes. A very limited Luxury Edition will be released separately. It will be a collector’s object with exclusive materials, unique finishing, and an elevated tactile experience. Pre-ordering the First Edition gives you priority access once the Luxury Edition is announced.

What is the difference between the First Edition and the Luxury Edition?

The First Edition is the signature hardcover designed for wide distribution. The Luxury Edition is an exclusive, ultra-limited collector’s version intended for those who appreciate rare objects and artisanal craftsmanship. More details will be announced to First Edition buyers first.

Can I use this book for educational purposes?

Yes. Many educators, academies, and creative institutes incorporate Tomas’s design framework into courses and workshops. For institutional use, bulk ordering is recommended.