A SIGNATURE BOOK THAT REVEALS HOW BEAUTY IS BORN WHERE STRUCTURE AND IMAGINATION MEET


Design is not decoration - it's translation


A SIGNATURE BOOK THAT REVEALS HOW BEAUTY IS BORN WHERE STRUCTURE AND IMAGINATION MEET.

Revealed on April 12th, 2026 · The Chancery Rosewood, London

Revealed on April 12th, 2026 · The Chancery Rosewood, London

For those who design
not just what people see, but what they feel.


For those who design
not just what people see, but what they feel.

There comes a point in a designer’s life when flowers stop being mere decorations and become a language. A moment when every petal, line, color and detail is no longer a question of taste, but an intentional decision. This book was inspired by this kind of a transformative experience.


As floral scenographer, Tomas De Bruyne has spent decades shaping the atmosphere for celebrations and events in spaces around the world. Along the journey, he discovered that beauty is a living structure – with rhythm, hierarchy and intelligence behind it and the principles of design, harmony, balance, tension, rhythm, contrast and connection can be translated into experiences people remember forever!


Within the pages of this book, he reveals that structure. Not with formulas to copy, but with insight into a way of thinking. Yet it is not only about flowers. It is created for all those who design what other people only feel! Event designers, planners, floral designers, hoteliers, architects and creators of spaces will find inspiration in this book as it invites them to see design through the eyes of a floral architect who works with an ephemeral medium to create lasting emotions.


Welcome to The Art of Design. A journey into Beauty!




NOW AVAILABLE - ORDER YOUR COPY

Available Worldwide

Orders for BeNeLux

Own the First Edition for BeNeLux

Orders for ASIA

Orders for EUROPE

Orders for USA

Orders for UK

Concept

Concept

Tomas De Bruyne

Pelckmans Publishers

Graphic

Design

Graphic

Design

Oeyenenwinters

Photography

Photography

Alex Mateiu

and additional contributors

Editing

Editing

Diana Toma

Publisher

Publisher

Pelckmans Publishers

Pelckmans Publishers

The Art of Design

HOME
“Personal Intro"

For years, people have asked how I design —
how atmospheres are born, how flow appears, how beauty becomes inevitable.
This book offers only a glimpse.

A look behind the scenes at the quiet decisions, awareness,
and inner structure that shape every experience I create.

It reveals that structure —
quietly, precisely, elegantly.

It is written for those who design beyond aesthetics —
for those who design resonance.

• Decades of global creative insight distilled into one source of inspiration.
• The unseen architecture behind beauty.
• Insights for planners, designers, architects, and cultural creatives.
• Tools, principles, and lived experience brought together in one volume.


FORWORD by
Colin Cowie

“This book shows plenty of flowers, of course, yet it’s not really a book about flowers… It is a book about the intelligence that sits behind beauty… The book is extraordinary, and it stands apart from everything else in floral design. As does Tomas himself.”


— Colin Cowie , CEO Colin Cowie Lifestyle


“This book shows plenty of flowers, of course, yet it’s not really a book about flowers… It is a book about the intelligence that sits behind beauty…

The book is extraordinary, and it stands apart from everything else in floral design. As does Tomas himself.”


— Colin Cowie , CEO Colin Cowie Lifestyle


The Art of Design

THE STORY
“Why This Book Exists”

Every design begins as an emotion, translated into form.
The Art of Design unveils how structure, proportion and presence shape not only what we see ; but what we feel.

It’s an invitation to pause. To remember that true luxury is not possession ; it’s presence.

WHO THIS BOOK IS FOR:

• Event planners
• Wedding designers
• Creative directors
• Architects and space-shapers
• Students seeking structure
• Visual storytellers

The Art of Design

FORWORD by Colin Cowie


FORWORD by
Colin Cowie

“This book shows plenty of flowers, of course, yet it’s not really a book about flowers… It is a book about the intelligence that sits behind beauty… The book is extraordinary, and it stands apart from everything else in floral design. As does Tomas himself.”


— Colin Cowie , CEO Colin Cowie Lifestyle


THE BOOK
“Seven Openings. One Awakening".

THE BOOK

“Seven Openings. One Awakening".

THE BOOK

Seven Openings.

One Awakening.

Seven chapters unveiling the architecture of my creative process

Not instruction. Invitation.

Together, they trace the journey of creation — from the first impulse of thought to the final echo of meaning.

Each chapter is a state of being — a shift from seeing to sensing, from doing to becoming.

They reveal that beauty is never coincidence. It’s alignment — between structure and imagination, between mind, matter, and the moment.

These are not pages to consume. They are thresholds to enter.


Seven chapters.
One epilogue.

Not instruction. Invitation.

Together, they trace the journey of creation — from the first impulse of thought to the final echo of meaning.

Each chapter is a state of being — a shift from seeing to sensing, from doing to becoming.

They reveal that beauty is never coincidence. It’s alignment — between structure and imagination, between mind, matter, and the moment.

These are not pages to consume. They are thresholds to enter.

Seven chapters.
One epilogue.

Not instruction. Invitation.


1. The Mental Universe

“Design is not decoration — it is translation.”

2. The State of Flow

“Fall in love with the process, and beauty will follow.”

3. The Art of Imagination

“If you obey all the rules, you miss all the magic.”

4. The Art of Unlearning

“The secret ingredient is always intention.”

5. The Art of Structure

“Beauty is born where structure and imagination meet.”

6. The Emotional Blueprint

“We don’t design for the eye — we design for the heart that remembers.”

7. Legacy & the Invisible Thread

“Moments pass, but meaning remains.”

A book that reveals itself only to those ready to see.

A book that reveals itself only to those ready to see.

This book is the culmination of twenty-five years shaping atmospheres, designing meaning, and teaching creators across the world.

It distills the unseen structures behind beauty — the mental universe, flow, imagination, authenticity, structure, emotion and legacy.

It is not a manual. It is a mirror.

This book is the culmination of twenty-five years shaping atmospheres, designing meaning, and teaching creators across the world.

It distills the unseen structures behind beauty — the mental universe, flow, imagination, authenticity, structure, emotion and legacy.


It is not a manual. It is a mirror.

Orders for BeNeLux now - 80€

Orders for BeNeLux now - 80€

Orders for ASIA now - 80€

Orders for ASIA now - 80€

Orders for EUROPE now - 80€

Orders for EUROPE now - 80€

Orders for USA now - 80€

Orders for USA now - 80€

Orders for UK now - 80€

Orders for UK now - 80€

Worldwide shipping · Secure payment
€80 (excluding handling and shipping costs)

TESTIMONIALS
“Voices of the Industry”

“Tomas creates large-scale floral worlds. Not decorations — masterworks. A true philosopher who tells his story through flowers.”
Colin Cowie / CC Lifestyle

“From one designer to another: his medium becomes pure harmony. Creativity, technique, and precision pushed to their highest expression.”
Anamika Khanna / Fashion Designer

“When Tomas reimagined one of my Cirque du Soleil stages, I understood that flowers could exceed nature itself. He opened a surreal dimension I haven’t seen since.” - Veronique Dassault / Cirque du Soleil Group

“Tomas is a force in the evolving world of floral art. His understanding is complete; his execution, impeccable. He transforms flowers into installations people remember for years.”
Samit Garg / CEO E-Factor

“Tomas sees the whole, then builds the unseen. His vision is singular; his precision, rare. Every choice — mechanics, florals, tone, rhythm — is crafted with breathtaking clarity.”
Sumant Jayakrishnan / Sumant Scenography

“A designer with global artistry and business intelligence. A leader whose influence is felt across the wedding and floral industries worldwide.”
Wendy Daoud El-Khoury / Wedded Wonderland

“An artist, a creative mind, a dream-maker. Tomas embodies exceptional talent and uncompromising professionalism.”
Diana Da Ros / Event Planner

“Working with Tomas is a delight. His creativity, discipline, and character elevate every collaboration. He brings value far beyond the floral dimension.”
Meltem Bayazıt Tepeler / CEO KM Events

“He continually seeks new frontiers. His empathy for the client’s perspective and his consistency make him a rare presence in floral art.”
Piet Steel / Honorary Consul General of Japan, Belgium

“The harmony and beauty in Tomas’s work are remarkable — the result of creativity and technique shaped by a relentless pursuit of perfection.”
Robin Kilbride / CEO Smithers-Oasis
“Tomas creates large-scale floral worlds. Not decorations — masterworks. A true philosopher who tells his story through flowers.”
Colin Cowie / CC Lifestyle

“From one designer to another: his medium becomes pure harmony. Creativity, technique, and precision pushed to their highest expression.”
Anamika Khanna / Fashion Designer

“When Tomas reimagined one of my Cirque du Soleil stages, I understood that flowers could exceed nature itself. He opened a surreal dimension I haven’t seen since.”
Veronique Dassault / Cirque du Soleil Group

“Tomas is a force in the evolving world of floral art. His understanding is complete; his execution, impeccable. He transforms flowers into installations people remember for years.”
Samit Garg / CEO E-Factor

“Tomas sees the whole, then builds the unseen. His vision is singular; his precision, rare. Every choice — mechanics, florals, tone, rhythm — is crafted with breathtaking clarity.”
Sumant Jayakrishnan / Sumant Scenography

“A designer with global artistry and business intelligence. A leader whose influence is felt across the wedding and floral industries worldwide.”
Wendy Daoud El-Khoury / CEO Wedded Wonderland

“An artist, a creative mind, a dream-maker. Tomas embodies exceptional talent and uncompromising professionalism.”
Diana Da Ros / Event Planner

“Working with Tomas is a delight. His creativity, discipline, and character elevate every collaboration. He brings value far beyond the floral dimension.”
Meltem Bayazıt Tepeler / CEO KM Events

“He continually seeks new frontiers. His empathy for the client’s perspective and his consistency make him a rare presence in floral art.”
Piet Steel / Honorary Consul General of Japan, Belgium

“The harmony and beauty in Tomas’s work are remarkable — the result of creativity and technique shaped by a relentless pursuit of perfection.”
Robin Kilbride / CEO Smithers-Oasis
“Tomas creates large-scale floral worlds. Not decorations — masterworks. A true philosopher who tells his story through flowers.”
Colin Cowie / CC Lifestyle

“From one designer to another: his medium becomes pure harmony. Creativity, technique, and precision pushed to their highest expression.”
Anamika Khanna / Fashion Designer

“Tomas is a force in the evolving world of floral art. His understanding is complete; his execution, impeccable. He transforms flowers into installations people remember for years.”
Samit Garg / CEO E-Factor

“Tomas sees the whole, then builds the unseen. His vision is singular; his precision, rare. Every choice — mechanics, florals, tone, rhythm — is crafted with breathtaking clarity.”
Sumant Jayakrishnan / Sumant Scenography

“The harmony and beauty in Tomas’s work are remarkable — the result of creativity and technique shaped by a relentless pursuit of perfection.”
Robin Kilbride / CEO Smithers-Oasis

THE JOURNEY

THE REVEAL


The Chancery Rosewood · April 12, 2026 · RSVP Symposium

In collaboration with RSVP/La Fete and International Event Planner Nadia Duran



The Chancery Rosewood LONDON

· April 12, 2026 ·

RSVP Symposium

In collaboration with RSVP / La Fete & Nadia Duran

The journey of The Art of Design unfolds in two acts ,
a first spark in Istanbul and its full revelation in London.



ISTANBUL — "WHERE THE JOURNEY BEGAN"

Table Design Exhibition · December 2025 In collaboration with Meltem Tepeler of KM Events

It began where relationships and ideas meet.
At the Table Design Exhibition in Istanbul, The Art of Design was first introduced during a panel on Sustainable Success Through Connection.

A moment that shaped a core belief:
that beauty gains meaning through collaboration.

LONDON — "THE REVEAL"

In collaboration with RSVP / La Fête and international event planner Nadia Duran, the Signature Edition of The Art of Design was unveiled to an international audience of planners, creators, and visionaries—immersed within Tomas’s floral scenography.

“Why did I choose Tomas to partner with for RSVP’s Awards Gala and the launch of his book The Art of Design? A better question is: ‘Is Tomas the most talented floral designer in the world?’ Well, he’s definitely in the top one.”
— James Lord, Founder & CEO, RSVP

This was more than a book launch.
It was a moment where philosophy became experience. Where structure met imagination, and beauty revealed its meaning.

A crescendo. A revelation.
A night that will be remembered.

By invitation only.

What unfolded on April 12 was not fully announced in advance.
It revealed itself in layers—intentionally, precisely—throughout the evening.

The Art of Design was unveiled to an international audience of planners, creators, and visionaries—immersed within Tomas’s floral scenography.

“Why did I choose Tomas to partner with for RSVP’s Awards Gala and the launch of his book The Art of Design? A better question is: ‘Is Tomas the most talented floral designer in the world?’ Well, he’s definitely in the top one.”
— James Lord, Founder & CEO, RSVP

This was more than a book launch.
It was a moment where philosophy became experience. Where structure met imagination, and beauty revealed its meaning.

A crescendo. A revelation.
A night that will be remembered.

By invitation only.

What unfolded on April 12 was not fully announced in advance.
It revealed itself in layers—intentionally, precisely—throughout the evening.

The Art of Design was unveiled to an international audience of planners, creators, and visionaries, immersed within Tomas’s floral scenography.

“Why did I choose Tomas to partner with for RSVP’s Awards Gala and the launch of his book The Art of Design? A better question is: ‘Is Tomas the most talented floral designer in the world?’ Well, he’s definitely in the top one.”
— James Lord, Founder & CEO, RSVP

This was more than a book launch.
It was a moment where philosophy became experience. Where structure met imagination, and beauty revealed its meaning.

A crescendo. A revelation.
A night that will be remembered.

OPENING SPEECH by Sumant Jayakrishnan

“I first met Tomas more than a decade ago, and what has always distinguished him is his ability to create atmospheres that are not only seen, but deeply felt.

The Art of Design goes far beyond florals or aesthetics. It is a reflection on emotion, intuition, and the invisible layers that make design truly memorable.”


— Sumant Jayakrishnan — artist, spatial storyteller, and long-time collaborator.


“I first met Tomas more than a decade ago, and what has always distinguished him is his ability to create atmospheres that are not only seen, but deeply felt.

The Art of Design goes far beyond florals or aesthetics. It is a reflection on emotion, intuition, and the invisible layers that make design truly memorable.”


— Sumant Jayakrishnan — artist, spatial storyteller, and long-time collaborator.


OPENING SPEECH by Sumant Jayakrishnan


OPENING SPEECH by
Sumant Jayakrishnan

“I first met Tomas more than a decade ago, and what has always distinguished him is his ability to create atmospheres that are not only seen, but deeply felt.

The Art of Design goes far beyond florals or aesthetics. It is a reflection on emotion, intuition, and the invisible layers that make design truly memorable.”


— Sumant Jayakrishnan — artist, spatial storyteller, and long-time collaborator.


"The Art of Design goes far beyond florals or aesthetics. It is a reflection on emotion, intuition, and the invisible layers that make design truly memorable.”


— Sumant Jayakrishnan — artist, spatial storyteller, and long-time collaborator.


Concept

Tomas De Bruyne

Pelckmans Publishers

Graphic Design

Oeyenenwinters

Photography

Alex Mateiu with additional contributors

Editing

Diana Toma

Publisher

Pelckmans Publishers

WHO IS TOMAS

Tomas De Bruyne is a contemporary Flemish master — not because he imitates the past, but because he redefines it.

Where the old masters worked on canvas, he works in space.
His brush: flowers, architecture, light, and emotion.
His art: creating worlds where memory, mood, and meaning meet.

Recognized globally as The Floral Poet, Tomas designs for those who shape experiences — planners, creatives, thinkers — who seek beauty not as decoration, but as transformation.

The Art of Design

ABOUT THE PUBLISHER — PELCKMANS UITGEVERS

ABOUT THE PUBLISHER

The Art of Design is published by Pelckmans Uitgevers, one of Belgium’s leading publishing houses known for cultivating ideas that inspire and refine.

With a legacy of innovation and cultural impact, Pelckmans brings forward works that shape awareness and elevate the creative mind.

This collaboration reflects a shared belief: that beauty, when expressed through thought and form, becomes timeless.

The Art of Design is published by Pelckmans Uitgevers, one of Belgium’s leading publishing houses known for cultivating ideas that inspire and refine.


Order your Copy
by Location



DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments or meaning — this book was written for you.

Order your Copy
by Location



DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments or meaning — this book was written for you.

DON’T JUST READ ABOUT DESIGN. EXPERIENCE IT.

This isn’t another book to shelve.
It’s a lens that changes how you see the world.

The Art of Design invites you to think deeper, feel sharper and create with purpose.
It’s for those who believe that beauty isn’t made — it’s revealed.

Inside, you won’t find formulas or trends.
You’ll find insight, intention, and the quiet discipline behind timeless creation.

If you design experiences, moments or meaning — this book was written for you.

The Art of Design

ORDER and
“Own the Experience”

The Art of Design is more than a book — it’s a journey through structure, emotion, and timeless creation.

Created for those who design not what people see but what they feel, this beautifully bound hardcover distills over two decades of insight into one timeless volume.

Printed with exceptional care and refined detail, it invites you to explore the invisible architecture of beauty — and to see design as an act of meaning, not decoration.

Order your copy now for €80

Worldwide shipping · Secure payment
Shipping from April 2026
€80 (excluding handling and shipping costs)

Order your copy for BeNeLux

Order your copy for BeNeLux

Order your copy for ASIA

Order your copy for ASIA

Order your copy for EUROPE

Order your copy for EUROPE

Order your copy for USA

Order your copy for USA

Order your copy for UK

Limited Collector’s Edition

For collectors:

An ultra-limited edition will be released separately ;

hand-signed, foiled, and linen-bound as a refined art object.

This is not part of the Signature Edition.

When will my book arrive?

The First Edition will begin shipping in April 2026, aligned with the international launch of The Art of Design: The Floral Poet.

Do you ship worldwide?

Yes. We ship globally, with secure delivery options to these 3 major regions : US, EUROPE and ASIA

What is included in the First Edition?

A 240+ page hardcover book crafted with refined materials, premium printing, and a clean, intentional layout. This edition reflects the design philosophy of clarity, calm, and structure that defines the book.

Will there be a Luxury Edition?

Yes. A very limited Luxury Edition will be released separately. It will be a collector’s object with exclusive materials, unique finishing, and an elevated tactile experience. Pre-ordering the First Edition gives you priority access once the Luxury Edition is announced.

What is the difference between the First Edition and the Luxury Edition?

The First Edition is the signature hardcover designed for wide distribution. The Luxury Edition is an exclusive, ultra-limited collector’s version intended for those who appreciate rare objects and artisanal craftsmanship. More details will be announced to First Edition buyers first.

Can I use this book for educational purposes?

Yes. Many educators, academies, and creative institutes incorporate Tomas’s design framework into courses and workshops. For institutional use, bulk ordering is recommended.

Remix for free

Remix for free